Target Market for Points.com- One card Research Paper

Target Market for Points.com- angiotensin converting enzyme card - Research Paper ExampleThe above represent loyalty programs that grant purchasers additional value. Evidently, destine credit assists customer to obtain addition value from the organizations (Marketing donut, 2011). Understanding the market and consumer prospects of Point.com will require an initial analysis of what the organization entails. Point.Com fundamentally seeks to merge mileage allowance of its occupation. Therefore, an individual seeking to benefit from the gain of this organization requires to launch an account with the organization. Evidently, the organization rear individuals that receive mileage rewards. Consequently, this organization endeavour to consolidate the different mileage that their clientele receive. Additionally, the entity target individual with inability to track their rewards. Therefore, Point.com manages its clienteles rewards. Additionally, ensuring that the clientele accomplish el ite status consequently, earning better rewards. Point.com also converts rewards to point and finally to monetary value, which the customer shag cash. Notably, Point.coms clientele pay certain charges for the management of their accounts with the organization and conversion of the rewards and mileage (Uncles & Dowling, 1997).Point.com has a specific target market, which is constituted by the clientele of airlines and hotels. It is exigent to estimate the target market since it encompasses clientele of the service perseverance firms. However, accomplishment of Point.coms objective to dominate the market depends on its capacity to manage the clienteles rewards. Ultimately, the firm has the compulsory resources to dominate the loyalty management sector since it is non capital intensive. Acquiring a substantial market proportion will require considerable time duration since the industry is expanding gradually. Additionally, the entity does not possess a robust marketing program. The above smart analysis reveals that Point.com